DataWi Analytics is committed to protecting the privacy and security of personal information entrusted to us by our clients, website visitors, and business partners. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our business analytics consulting services. We understand that privacy is fundamental to building trust, particularly when handling sensitive business data and analytics projects. This policy applies to all personal information collected through our website, during client consultations, throughout project engagements, and in any other business interactions with DataWi Analytics. By using our services or website, you consent to the data practices described in this policy.
We collect various types of information to provide and improve our analytics consulting services. Personal information collected directly from you may include your name, job title, company name, business address, phone number, and professional details when you request consultations, download resources, subscribe to our blog, or engage our services. During analytics projects, we may collect business data, operational metrics, and organizational information necessary to deliver contracted services. Website usage information is automatically collected through cookies and similar technologies, including your IP address, browser type, device information, pages visited, time spent on pages, and referral sources. This technical data helps us understand how visitors interact with our website and improve user experience. For client projects, we collect only the minimum data necessary to accomplish agreed-upon objectives and always in accordance with our contractual obligations and applicable data protection regulations.
Information collected by DataWi Analytics serves several important business purposes. We use personal information to deliver contracted analytics consulting services, including BI implementation, dashboard development, predictive modeling, and team training programs. Your contact information enables us to respond to inquiries, schedule consultations, provide project updates, and maintain ongoing client relationships. Business data provided during projects is analyzed solely to generate insights, create visualizations, and develop recommendations as specified in service agreements. We use website analytics data to improve our digital presence, optimize content, and understand which resources are most valuable to visitors. Marketing communications, such as our analytics blog or industry insights, may be sent to subscribers who have opted in to receive such information, with clear unsubscribe options provided in every message. We may also use aggregated, anonymized data derived from client projects to improve our methodologies, develop new service offerings, and contribute to industry research, ensuring no individual client or sensitive information can be identified.
DataWi Analytics does not sell, trade, or rent personal information to third parties. We share information only in limited circumstances necessary for business operations. Trusted service providers and subcontractors may have access to client information when essential for delivering analytics services, such as cloud hosting providers, data processing tools, or specialized consultants, all of whom are bound by strict confidentiality agreements and data protection requirements. We may disclose information when required by law, such as responding to subpoenas, court orders, or regulatory requests from government authorities. In the event of a business transaction such as a merger, acquisition, or asset sale, personal information may be transferred to the acquiring entity, subject to the same privacy protections outlined in this policy. With explicit client consent, we may use project outcomes as anonymized case studies in marketing materials, carefully removing all identifying information to protect client confidentiality. We implement rigorous internal controls to ensure information is shared only on a need-to-know basis within our organization.
Protecting your information is a top priority at DataWi Analytics. We implement comprehensive technical and organizational security measures to safeguard personal and business data against unauthorized access, alteration, disclosure, or destruction. Our security practices include encrypted data transmission using industry-standard SSL/TLS protocols, secure data storage with access controls and authentication requirements, regular security assessments and vulnerability testing, employee training on data protection best practices, and strict confidentiality agreements for all team members and contractors. We maintain physical security measures at our Chicago office, including controlled access systems and secure document storage. Digital backups are performed regularly and stored in encrypted, geographically distributed locations to ensure business continuity. Despite these precautions, no security system is impenetrable, and we cannot guarantee absolute security of information transmitted electronically. Clients are encouraged to use strong passwords and secure networks when accessing any analytics platforms or sharing sensitive information.
You have important rights regarding your personal information held by DataWi Analytics. You may request access to personal information we maintain about you, receiving a copy of the data in a structured, commonly used format. You have the right to request corrections to inaccurate or incomplete personal information. If you no longer wish to receive marketing communications, you can opt out at any time through unsubscribe links in emails or by contacting us directly. In certain circumstances, you may request deletion of your personal information, subject to legal or contractual obligations that require retention. You can object to certain types of data processing or request restriction of how we use your information. For EU residents, these rights are protected under GDPR, while California residents have rights under CCPA. We will respond to verified requests within timeframes required by applicable law and may need to verify your identity before processing certain requests. Note that some requests may impact our ability to provide services or maintain business records as required by law.
DataWi Analytics retains personal and business information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce agreements. Client project data is typically retained for the duration of the engagement plus a reasonable period afterward to provide ongoing support and address any questions about deliverables. After project completion, we securely archive or delete client data according to contractual terms, generally within thirty to ninety days unless longer retention is requested or required by law. Marketing contact information is retained until individuals opt out of communications. Website analytics data may be retained indefinitely in aggregated, anonymized form for business intelligence purposes. Financial and contractual records are maintained according to applicable accounting and legal requirements, typically seven years for tax purposes. Upon request, we will provide information about data retention periods relevant to specific types of information and can expedite deletion where legally permissible.
DataWi Analytics reserves the right to modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will update the effective date at the top of this policy and may provide additional notice through our website or direct communication with active clients. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Continued use of our services or website after policy changes constitutes acceptance of the updated terms. For significant changes that materially affect how we handle personal information, we will seek explicit consent where required by applicable law.